Chucs Retail Shop Mayfair

The Chucs brand, based upon 1950’s and 1960’s classic Italian lifestyle, celebrates craftsmanship, beauty and adventure. Its cafe on Westbourne Grove beautifully evokes these lifestyle attributes.

Lauren Gurvich Vintage was asked to help with this project and  curate vintage images which recall the exciting lifestyle of this historic brand and tie back into the two existing restaurants. LGV also handled all negotiations of image rights, framing and installing of this project. The result is a chic collection of classic, vintage French and Italian beach images that give the space a historic feel with a sense of development over time seemlessly tying back to the brand.