Minotti and Mass Design Showrooms

Minotti is an Italian company with a solid reputation at an international level as an excellent expression of “Made in Italy” in the field of contemporary furniture design and ambassador of a classic-modern lifestyle in the residential and hospitality segments. Its Los Angeles showroom is an innovative selection of the very best of the brand along with leading designers personally curate the furniture, accessories, lighting and rugs to create a multi layered design approach that truly captures the modern ever evolving aesthetic.

Lauren Gurvich Lifestyle was asked to strategically work to source and partner with a unique artist to create a collection of exclusive works which create buzz and a sense of excitement for the showroom along with press, marketing and events.