The Beaumont Hotel in London evokes the elegance and personalised hospitality of pre-war Mayfair while grand in style and intimate in feel. With 73 rooms, including 23 suites, a particular feature is ROOM, a suite in the form of an inhabitable sculpture by Antony Gormley. The hotel includes a classic Grill Room, an American Bar, a separate Residents’ Bar & Lounge, a Boardroom, and a Gymnasium and Spa with Hamam.
Lauren Gurvich Lifestyle was asked to source vintage photos, paintings, furniture, barware, sculpture, clocks, candelabras, ceramics, books, chandeliers, and lamps for this project. We found a myriad of classic Art Deco pieces which added a sense of history and drama to the design scheme resulting in a property that is truly early twentieth century. LGL also assisted in defining the brand proposition, brand elements, digital and social architecture and core elements as well as event and partner opportunities. This project has been published in thousands of global publications.