The Chucs Brand

The Chucs brand, based upon 1950’s and 1960’s classic Italian lifestyle, celebrates craftsmanship, beauty and adventure. Its cafes and retail brand beautifully evoke these lifestyle attributes.

Lauren Gurvich Lifestyle was asked to help with this project and curate brand imagery which recall the exciting lifestyle of this historic brand and tie back into its various outlets. We also handled all negotiations of image rights, framing and installing of this project. The result is a chic collection of classic, vintage French and Italian beach images that give the space a historic feel with a sense of development over time seamlessly tying back to the brand.